Life is a party at this club, without a doubt the most happening place in the city right now. There were a few rooms in the club’s previous location, but today’s impressive building houses multiple venues for varying tastes, and there are no shortage of patrons swiping cards and throwing cash at the house every weekend. Queues are normal.
No, I have not been to the new Zouk KL, but the talk of the town has similarities with the party that every motor industry player wants to be seen at – the SUV party.
Certain types of vehicles are endemic to a region – Europeans are fond of wagons and small hatchbacks for instance, while Americans regard the Camry/Accord as mid-size; in ASEAN, trucks are big in Thailand but Indonesia is an MPV-dominated market. But there’s one type of car with universal appeal – the SUV.
BMW played a big part in popularising the premium SUV genre. The original X5 fused the brand’s dynamics into a traditional 4X4 body in 1999, inspiring Porsche to diversify. Ten years later, the X1 brought down the premium SUV’s size and price to a new level, creating a sub-segment that till today, others are scrambling to get a piece of. The big-bottomed X6, much-derided by car enthusiasts and commentators, “coupefied” the SUV and is enough of a sales success for Mercedes-Benz to follow suit.
It’s a crowded field today, and it’s easy to be distracted by the young and flashy. BMW knows this, and recently whisked us to Chiang Rai for a refresher drive of its X range of SAVs and SACs. Where do they stand?